Three Firms and its Marketing Opportunities Research Paper

Three Firms and its Marketing Opportunities - Research Paper Example Firms that take advantage of existing marketing opportunities give themselves an advantage and can grow its revenues appreciably. Firms can take advantage of existing marketing opportunities by making their relationships with existing clients deeper and therefore generate more business or expanding their footprint through mergers and acquisitions. This paper will review the marketing opportunities for three American firms namely Net App, Salesforce and Edward Jones. These have been chosen randomly from a list of American companies and also for their uniquely innovative services and existing marketing opportunities. Literature review Net App 1. This is currently the fifth largest data storage firm in the USA whose revenues increased by 33 percent in 2009 (â€Å"CNN Money†, 2011). Net App offers online storage solutions to companies and firms who have need for large volume storage of its data but does not want to invest in a data storage service of their own and so outsource sto rage to Net App. The increasing use of the internet and computers in business means there is always going to be a lot of data and information available that needs storage and management. With increased digitization for instance, people would be happy to have a scanned copy of their documents stored somewhere safe in a digital format for replacement in case of loss or damage or just renewal. Net App offers efficient, affordable and powerful stogie solutions for organizations. A marketing opportunity exists for them to tap in a bigger way into the domestic/ individual data storage and management solution and include offsite backup and restoration systems for clients. Almost every computer, portable or smart phone user knows very well the headache and costs of loosing personal data for instance losing a whole laptop with say all your project data and with no serious backup; it means purchasing a new laptop, software and starting the project all over again. People are relying more on da ta and information as economic drivers for enterprises and businesses, which poses its own new risks. Research and information indicate that firms that suffer computer outage for more than ten days never recover fully financially. Also half the businesses and organizations suffering such problems will be out of business within five years (Smith, 2003). This affects businesses greatly and costs a lot while individuals also suffer a lot of anguish due to lost data through theft, device failure, viruses attack, or human error. Starting and offering such a service in addition to its corporate data storage solutions would present a new and unique marketing and growth opportunity for Net App. The danger with this opportunity is that handling individuals is far more complex and may lead to a lowering of quality of service. 2. This marketing opportunity is a home run since it will involve the company starting a completely new product and business line. The new product line is likely to be a high capital intensity enterprise and it does not have the highest chances of failure (Samski, 2011). 3. The risk in undertaking this opportunity for Net App would be a large capital outlay and it would take time to develop, refine and promote. There is a chance consumers may not take it up as well as envisaged by Net App leading to losses. The opportunity is also risky in that it does not have the highest chance of succeeding. Management may not be comfortable with the risk and if not shared